The following are recommended reading, sorted by topic, for any small
business owner:
Topic: Sales & Marketing
Influence: The Psychology of Persuasion by Robert B. Cialdini
How to Master the Art of SELLING by Tom Hopkins
Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond by
Patricia B. Seybold with Ronni T. Marshak
Advertising on the Internet by Robbin Zeff and Brad Aronson - How to buy and sell
advertising space.
Topic: Entrepreneurship
The One Minute Manager by Kenneth H. Blanchard
Built from Scratch: How a Couple of Regular Guys Grew the Home Depot from Nothing to $30
Billion Bernie Marcus with Bob Andelman Arthur Blank (Introduction)
Topic: Bookkeeping Software
Quicken or Quickbooks for the individual or small business.
